Cookie Policy

Last Updated: June 12, 2026

1. Introduction

Welcome to Via 313 ("we," "us," or "our"). This Cookie Policy applies to our website located at meals-via313.click and explains what cookies are, how we use them, what types of cookies we deploy, and how you can manage your cookie preferences.

We are committed to being transparent about the data we collect and how we use it. Please read this Cookie Policy carefully. If you have questions, you may contact us at [email protected].

This policy should be read alongside our Privacy Policy and Terms of Service, which together govern your use of our website and services.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-connected device when you visit a website. They are widely used by website owners to make websites work efficiently, improve user experience, and provide reporting information.

Cookies set by the website owner (in this case, Via 313) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your device both when it visits our website and when it visits certain other websites.

2.1 How Do Cookies Work?

When you visit meals-via313.click, our web server sends a cookie to your browser, which stores it as a small file on your device. Each time you return to our website, your browser sends this cookie back to our server, allowing us to recognize your device and remember your preferences or actions over time.

Cookies can be classified as:

  • Session Cookies: These are temporary cookies that expire when you close your browser. They help our website function correctly during a single browsing session.
  • Persistent Cookies: These remain on your device for a set period or until you manually delete them. They allow us to remember your preferences across multiple visits.

3. Similar Tracking Technologies

In addition to cookies, we may use other similar tracking technologies on our website, including:

  • Web Beacons (Pixel Tags): Small transparent image files embedded in web pages or emails that track user behavior and email engagement.
  • Local Storage: Browser-based storage that allows websites to store data locally on your device beyond what cookies can hold.
  • JavaScript Tags: Code snippets that collect and transmit information about your interactions with our website.
  • Fingerprinting: A technique that collects information about your device settings, such as screen resolution and browser type, to identify your device.

For the purposes of this policy, all of these technologies are collectively referred to as "cookies."

4. Types of Cookies We Use

We use four main categories of cookies on meals-via313.click:

4.1 Strictly Necessary / Essential Cookies

These cookies are required for the basic operation of our website. They enable core functionality such as security, session management, and accessibility. Without these cookies, the website cannot function properly, and they cannot be switched off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms.

Examples of what essential cookies do for Via 313's website include:

  • Remembering items you have added to your order or cart
  • Maintaining your login session if you have an account
  • Ensuring secure transactions when placing a food order
  • Storing your cookie consent preferences

4.2 Analytics and Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us understand which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.

We primarily use Google Analytics for this purpose, which is a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses cookies to help us analyze how users interact with our website.

4.3 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Functional cookies help Via 313's website remember:

  • Your preferred location or nearest restaurant
  • Your language and display preferences
  • Your previously selected menu customizations
  • Whether you have previously used our online ordering system

4.4 Advertising and Targeting Cookies

These cookies may be set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

We work with advertising partners including Google Ads and potentially Meta (Facebook) to deliver relevant advertisements about Via 313's food offerings.

5. Specific Cookies We Use

The table below provides detailed information about the specific cookies used on meals-via313.click:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users. Analytics 2 years
_gid Google Analytics Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users within a session. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate — limits the number of requests made to Google Analytics servers. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Tracks ad conversions. Advertising 90 days
_fbp Meta (Facebook) Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Advertising 3 months
_fbc Meta (Facebook) Stores the last visit information from clicking on a Facebook advertisement. Used for ad tracking and attribution. Advertising 2 years
cookieconsent_status Via 313 (meals-via313.click) Stores the user's cookie consent preferences to avoid repeatedly asking for consent on each visit. Essential 1 year
session_id Via 313 (meals-via313.click) Maintains your session state across page requests, enabling the ordering process to function correctly. Essential Session
cart_token Via 313 (meals-via313.click) Maintains the contents of your food order cart so items are not lost when navigating between pages. Essential / Functional Session / 30 days
user_preferences Via 313 (meals-via313.click) Stores user-selected preferences such as preferred location, dietary filters, and display settings. Functional 6 months
_gac_UA-XXXXXXX Google Ads / Analytics Contains campaign-related information for the user. If you have linked your Google Analytics and Google Ads accounts, tags will read this cookie. Advertising / Analytics 90 days
IDE Google (DoubleClick) Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads. Advertising 1 year

6. Legal Basis for Using Cookies

We operate our website in the United States and comply with applicable federal and state privacy laws, including:

  • The Federal Trade Commission (FTC) Act — which governs unfair or deceptive practices in commerce, including data collection and advertising disclosures.
  • The California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA) — which grants California residents specific rights regarding their personal information, including information collected through cookies.
  • CAN-SPAM Act — relevant to any email-based tracking technologies we may use.

For users located in California, please be aware that certain cookies used for advertising may constitute a "sale" or "sharing" of personal information under the CCPA/CPRA. You have the right to opt out of such activities. See Section 8 below for how to exercise your rights.

Our use of cookies is based on the following legal grounds:

  • Legitimate Interest: For analytics and performance cookies that help us improve our website and services.
  • Consent: For advertising and non-essential functional cookies, we rely on your consent provided through our cookie consent banner.
  • Contractual Necessity: For essential cookies required to provide services you have requested, such as processing a food order.

7. Third-Party Cookies and Services

We use several third-party services on meals-via313.click that may set their own cookies on your device. We do not control these third-party cookies, and you should refer to the respective third parties' privacy and cookie policies for more information:

7.1 Google Services

We use Google Analytics and Google Ads. Google may use the data collected to contextualize and personalize the ads of its own advertising network. You can review Google's privacy policy at https://policies.google.com/privacy.

7.2 Meta (Facebook)

We may use the Facebook Pixel to track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have previously taken some kind of action on our website. You can review Meta's cookie policy at https://www.facebook.com/policies/cookies/.

7.3 Online Ordering Platforms

If our website integrates with third-party online ordering or delivery platforms, those platforms may set their own cookies when you interact with their embedded components. Please consult their individual privacy policies for details.

8. How to Manage and Control Cookies

You have the right and ability to control how cookies are used on your device. Below, we outline several methods for managing your cookie preferences:

8.1 Our Cookie Consent Tool

When you first visit meals-via313.click, you will be presented with a cookie consent banner. Through this banner, you can choose to accept all cookies, reject non-essential cookies, or customize your preferences by category. You can update your preferences at any time by clicking the "Cookie Settings" link in the footer of our website.

8.2 Browser Settings

Most web browsers allow you to control cookies through their settings. The following links will direct you to the cookie management instructions for the most popular browsers:

Please note that if you block all cookies, some features of our website may not work properly, including online ordering functionality.

8.3 Opt-Out Tools for Specific Services

You can opt out of specific third-party cookies using the tools provided by those companies:

8.4 Mobile Device Settings

For mobile devices, you can typically manage tracking preferences through your device's operating system settings:

  • iOS (Apple): Go to Settings > Privacy & Security > Tracking
  • Android (Google): Go to Settings > Privacy > Ads

9. California Residents — CCPA/CPRA Rights

If you are a resident of California, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) provides you with specific rights regarding the personal information collected through cookies:

  • Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected, the purposes for collection, and whether we sell or disclose that information.
  • Right to Delete: You have the right to request that we delete personal information collected through cookies, subject to certain exceptions.
  • Right to Opt Out of Sale/Sharing: You have the right to opt out of the sale or sharing of your personal information. Certain advertising cookies may constitute a "sale" or "sharing" under the CCPA/CPRA. To exercise this right, you may use our cookie consent tool or contact us directly.
  • Right to Correct: You have the right to request correction of inaccurate personal information we hold about you.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To exercise your California privacy rights, please contact us using the information in Section 12 below.

10. Impact of Disabling Cookies

You have the freedom to disable cookies at any time, but doing so may affect your experience on our website. The table below summarizes the potential impact of disabling each category of cookies:

Cookie Category Impact If Disabled
Essential Cookies The website may not function properly. You may be unable to place food orders, maintain a session, or access secure areas of the site. We strongly recommend keeping these enabled.
Analytics Cookies We will be unable to collect data about how you use our website, which limits our ability to improve the user experience and identify issues. Your browsing will not be significantly impacted, but our ability to serve you better may be reduced.
Functional Cookies You may lose personalized features such as saved preferences, preferred restaurant location, and menu customization memory. You may need to re-enter preferences on each visit.
Advertising Cookies You will still see advertisements, but they will be less relevant to your interests. Disabling these cookies will not eliminate ads entirely — it will only affect their personalization.

11. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

If we make material changes to this policy, we may notify you through a prominent notice on our website or by other appropriate means. Your continued use of meals-via313.click after any changes to this policy constitutes your acceptance of the updated terms.

12. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please contact us:

Via 313

We are committed to responding to all legitimate inquiries within a reasonable timeframe, typically within 30 days of receipt.